Hi, I’m Tana Noonan.
This isn’t just a business—it’s a reflection of what we believe in. We’re here to create work that matters, led by a shared commitment to quality and care.
My Approach
I'm warm and direct. I won't sugarcoat things, but I also won't judge you. I understand that behaviors that look 'self-destructive' from the outside often make perfect sense when you understand what they're protecting you from. I also pay attention to what's happening in your body — tension, numbness, butterflies, heaviness — because your nervous system holds important information that words alone can't capture. And when we encounter painful memories or experiences, I'm trained in trauma approaches that help you process them without getting overwhelmed.
Simple ideas
Through every step, I trust that you're the expert on your own experience.
Lasting impact
We build with clarity, act with integrity, and always stay curious.
Whatever you're building, we're here to help you take the first step with confidence.
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We're a team of passionate thinkers and doers, dedicated to building with purpose and clarity. Collaboration and curiosity drive everything we do.
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We believe in keeping things simple, smart, and human. Every project starts with listening and ends with something we're proud to share.
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From startups to seasoned brands, we partner with people who care about doing things right—and doing them well.

